In short and simplistic terms, 360-degree product images are a series of still images of a product photographed in sequence on our highly specialised 360-degree photo turntable that turns completely for one rotation (a spin).
The end result (360-degree image) gives the viewer an opportunity to look at a product as though it’s actually physically in front of them.
Potential customers will be able to click on the product image and using a mouse, move around it in any direction, zooming in if they want a closer look for instance.
Our 360-degree product photography also has the ability to create unique hotspots – allowing you to add multimedia content and metadata (think call-now icons, web-links, social media links etc), which will add an even greater depth to your image content.
These hotspots are easily edited and offer endless opportunities to inform the viewer.
Viewers are also able to ‘magnify’ the product image, enabling an even greater inspection of the product.